6 Important Things Authors Should Know About Guerrilla Marketing

6 Important Things Authors Should Know About Guerrilla MarketingGuerrilla Marketing.

‘What on earth do Gorillas have to do with Marketing?’

I have to admit, I was probably one of those people that asked this.

Using Gorilla’s in your marketing: How about a painted message informing people of the useful services your business provides?

Imagine that on a 180KG Gorilla…

Obviously, Guerrilla Marketing is a totally different thing altogether. Using Guerrilla as your preferred method of marketing is very useful if you are a start-up or a small business.

No doubt most of the big marketing experts you see today made use of it to begin with. Guerrilla Marketing can be used in conjunction with traditional marketing, too.

1. Guerrilla Marketing Uses Very Little Money If Any At All.

It relies on a lot more time being spent and a huge amount of creativity, ideal for authors.

I suppose it could appear to be a lot more work involved. Say it was initially, if you’re not naturally a creative type. Imagination is an asset you need bucket loads of if you write fiction, are an artist or a designer. Coming up with solutions to problems that require you to think outside of the box is a very useful skill.

As you become more confident and proficient in this art form, then the time spent on each task will lessen considerably.

You will also experience a huge sense of achievement especially if it leads to success.

2. Being A Psychologist Would Help Enormously

Yes, it would as this is another skill that Guerrilla relies on. To achieve this, you have to look into the mind of your customer and think about how they are likely to act.

What makes them want to buy a product? How do they behave? You are likely to find elements of this, too, in traditional marketing. Proving that they can be combined effectively with each other.

3. Learn To Cooperate

You can learn a lot from your competition and how they have achieved their success. By cooperating with them, also, you can market your book by working in collaboration. Go on a book tour or share speaking events together. Make them memorable. Team up with an author whose writing compliments yours. Banding together like this also splits any out goings you may have in half; making it substantially cheaper, in the long run.

4. Count Relationships Not Sales Receipts

How many people are you in regular contact with besides your editor, publisher or reviewer? Setting up a mailing list is one of the first things you should think of as part of your marketing strategy. For example, do you send a newsletter out, say once a week, but just publish an RSS feed of your latest blog post?

Or do you ask questions in every email you send out? Can your subscribers reply to your questions directly via the newsletter and are they likely to receive a response back direct?

Establishing a personal relationship with your fans is going to give them a valuable insight into the working life of an author. More respect & connection to you = more sales and that is exactly what you want.

5. Guerrilla Marketers Have Been Using Technology Far Longer Than The Leading Brands

Do you remember the first time you ever set foot in cyberspace? Did you feel out of your depth or did you embrace it confidently?

Many of the earlier phones had WAP (Wireless Application Protocol.), and they were cumbersome. A browser, although very basic, was available. It’s hard to imagine exactly what use it would have been, but, you can be assured that the Guerrilla’s would have been chimping away fervently right from the start.

6. It Puts You In Control

This is the most important thing; you are entirely in control of your marketing strategies. You are not beholden to any outside services. You are working entirely for yourself by yourself. It’s up to you how much time or energy you put into your promotional efforts. There is no selling and no buying. If your book doesn’t sell or very well, it will entirely depend on how much work you put into making it sell.

So, do you use any elements of Guerrilla Marketing?
What success, if any, have you had using it?